After IMG announced in May that it would be pulling out of what was formerly called Mercedes-Benz Fashion Week Swim, following the loss of its title sponsor, those involved had a lot of scrambling to do. Without a strong sponsor or an experienced organizer, could Swim Week even continue in all its stringy, deeply spray-tanned glory? True to the old adage, the show did go on thanks to the (somewhat) cohesive efforts of the affected brands, production companies and publicists.
But whether it was inspired by Bardot or Route 66, the common thread between each collection was an abundance barely-there, Brazilian wax-requiring swimwear. As with every year, some looks were so nude, so thinly-covered...you'll just have to see them for yourself.Fashionista
