Consumer Insight research Manager Ruth Ruigu releases a report that reveals the trends among modern Kenyan women at Gracia Garden hotel on April 30, 2015.
Money and marital bliss rank highest on the list of what the modern Kenyan woman desires, according to a new study by Consumer Insight.
The study, which set out to understand women’s lifestyles, values and aspirations, shows that the modern Kenyan woman’s ideal life is one in which she has a good job, a good house, a good education and a compatible partner.
29 per cent of married women in Kenya said
they valued a successful marriage and raising their children well.
On
the other hand, single women (27 per cent) said they valued higher
education, while another 20 per cent said they valued owning a
car.
HIV was rated second among the things women fear most (43 per
cent) followed by poverty (35 per cent) and life threatening
illnesses (30 per cent).
Women from Nairobi fear poverty and
life-threatening illnesses more than their counterparts in other
towns.
“A majority of women surveyed said they earned a personal
income,” the study says.The various themes of the study were
generated from interviews with experts and focus group discussions.
The findings were later tested through a quantitative study via
face-to-face interviews with 1,304 women in Nairobi, Mombasa, Kisumu,
Eldoret and Nyeri.
